Explainer videos that make one idea land
An explainer video has one job: make someone understand something they did not understand a minute ago. The hard part is not the animation. It is deciding what to leave out, and what order the rest goes in.
Accrobrief starts from the idea itself. Give it a topic, a web page or a script, and it maps the idea, splits it into scenes, gives each point a picture that explains it, and adds voice-over and subtitles.
Start creating →Accrobrief vs A commissioned explainer at a glance
| Accrobrief | A commissioned explainer | |
|---|---|---|
| What you supply | A topic, a web page or a script | A brief, then rounds of review |
| Turnaround | Minutes, and you can revise as often as you like | Weeks per revision cycle |
| Changes | Ask in chat or edit a single scene | Another round with the studio |
| Best for | Explaining one concept clearly | A brand film that needs a human director |
How it works
- 01
Give it the idea
Type a topic, paste a public web page, or paste a script you already wrote.
- 02
Find the structure
Accrobrief works out the audience and the goal, then breaks the idea into scenes with cause, effect and rhythm.
- 03
Build each scene
Every point gets a visual made for it, with camera moves that show how the pieces connect.
- 04
Add voice and subtitles
Narration in English or Chinese is timed to the picture; subtitles can be switched on for viewers on mute.
- 05
Watch and refine
Preview each scene as soon as it is ready. Ask for a change in chat, or rewrite one scene directly, then export.
Structure before style
The idea is mapped first, so scenes follow the logic of the explanation instead of a template.
A picture per point
Each scene is built for the point it makes, not filled with generic stock clips.
Cheap to iterate
If one scene misses, rewrite that scene. The rest of the video stays as it is.
Explainer, demo or launch video?
An explainer answers “what is this, and why does it matter” for someone with no context. A demo answers “how does it work” for someone already interested. A launch video answers “why now” for someone who already knows you.
They need different stories. Start from a topic when the concept is the point; start from your product page when the product is.
Why compression is the whole job
Asked to explain something in a minute, most people produce ninety seconds of detail. The viewer has nothing to hang it on and remembers none of it.
Preview the first cut to see what survived. If a scene carries too much, ask for it to be split or cut; if the opening assumes too much, ask for one that defines the problem first.
Frequently asked questions
How do I make an explainer video with AI?
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Type a topic, paste a public web page, or paste a script into Accrobrief. It writes the story, builds the visuals scene by scene and adds voice-over and subtitles. You can change any scene afterwards.
How long is an explainer video?
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Topic and script explainers are as long as their narration, up to 12 scenes. Videos made from a web page or an idea run 10 to 45 seconds on paid plans and 10 to 15 on the free plan.
Do I need a script first?
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No. A topic of a few words is enough. If you already have a script, script mode keeps every word.
Do I need animation skills?
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No. There is no timeline or keyframe editor to learn. You review the result and ask for changes in plain words.
Which languages can the voice-over be in?
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English or Chinese for now.
Keep reading
Start with what you already have.
Free to try. Preview a watermarked cut in your browser first.